A PPC agency, short for Pay-Per-Click agency, is an advertising-based business that offers professional services related to digital advertising. PPC advertising is a digital marketing model where advertisers pay a fee each time a user clicks on their ads. PPC agencies assist businesses in creating, managing, and optimizing PPC campaigns across various online platforms, helping them achieve specific marketing goals such as increased website traffic, lead generation, or sales. These agencies, like Jell, offer expertise in keyword research, ad creation, bid management, audience targeting, and campaign analysis to maximize the effectiveness of PPC advertising efforts.